10 Best Lead Generation WordPress Plugins in 2024

Converting website visitors into engaged customers is crucial for the success of any business, and lead generation is a key component of achieving this goal. WordPress is a powerful platform for building websites. It is equipped with many tools to increase their traffic and conversions by building email lists and engaging with their visitors in a more effective way.

Lead generation plugin is a helpful tool for growing your email list and driving more traffic and conversions to your website or online business. This tool captures visitor information and communicates with the audience, capable of building stronger relationships and generating more sales and revenue.

To pick a right lead generation plugin is not an easy task. In this article, we’ll share some of the best lead generation WordPress plugins information to help you find the best one for your business.

Best WordPress Lead Generation Plugins


No more wasting time. Let’s dive right in:

1. OptinMonster

OptinMonster is a popular lead generation plugin for WordPress that offers a wide range of customizable opt-in forms and pop-ups to capture visitor information and grow your email list. To use this you do not need a developer or marketing specialist. From a wide range of pre-built templates you can choose from different types of forms, including pop-ups, slide-ins, floating bars, and more. It integrates with most popular email marketing platforms, including Mailchimp, AWeber, Constant Contact, and more. This makes it easy to manage your subscriber list and automate your email campaigns.

OptinMonster starting price at $9/month. To get advanced features you need the Pro plan that starts from $29/month.

2. Thrive Leads

Thrive Leads is a comprehensive lead generation plugin that is created by a team of people who are obsessed with conversion optimization. It allows you to create customized opt-in forms and pop-ups that are optimized for high conversions. This plugin focuses on creating and deploying an opt-in box for collecting email addresses, and for managing lead magnets. It SmartExit+ feature uses exit-intent technology to display a targeted message to visitors who are about to leave your website. It also capable to help capture their attention and encourage them to take action before they go.

Thrive Leads $99/year for a single product and accesses all Thrive Themes products for $299/year.

3. LeadPages

LeadPages is a web-based application that offers a variety of features to help you create customized landing pages and opt-in forms that are optimized for conversions. It allows you to quickly create high-quality landing pages, squeeze pages, sales pages and more, along with tools for delivering digital assets as lead magnets. LeadPages integrates with most popular email marketing platforms to automatically add leads to email lists and trigger follow-up workflows.

LeadPages standard plan starts from $49/month.

4. Icegram Engage

Icegram Engage

Icegram Engage is a versatile lead generation plugin for WordPress that maximizes your website potential and drives more sales. It allows you to create customized opt-in forms, pop-ups, and calls-to-action to capture visitor information and grow your email list. This plugin gives you access to many opt-in popups, CTA plugins, and lead conversion tools to boost your revenue and email list. It provides real-time analytics that allow you to track the performance of your campaigns and see how visitors are interacting with your forms and pop-ups.

Icegram Engage has a forever free plan and Pro plan starts from $129/year.

5. Bloom

Bloom is a premium lead generation plugin that is a product of Elegant Themes. It allows you the flexibility to create standout opt-in forms that you actually want to fill out. It has 100 customizable templates available for creating sign-up forms and can connect forms on your site with 16 email providers including AWeber and MailChimp for WordPress. This plugin includes built-in A/B testing features that allow you to test different versions of your forms to see which one performs better.

Bloom costs $89/year and it also provides access to all themes and plugins.

6. ConvertPro

ConvertPro is a powerful lead generation plugin that comes with a wide range of features to help you create high-converting opt-in forms, pop-ups, and calls-to-action. Its user-friendly interface, advanced targeting options, and integrations with popular email marketing platforms, make it a top choice for many website owners and marketers. Website speed and performance will never falter when using this opt-in form solution. It’s highly optimized and loads blazing fast, no matter what type of campaigns you create. This plugin integrates with tons of third-party services, including popular email marketing services and tools like AWeber, iContact, and MailerLite, making your email marketing efforts a breeze.

ConvertPro plan starts at $87/year.

7. WPForms

Contact Form by WPForms

WPForms is the most beginner-friendly form builder that lets you create any lead generation form that you need for your site. It provides 400+ form templates available, you can easily create a beautiful form in just a few minutes. Over 5 million website owners use this to create any kind of online form for their WordPress sites. This plugin integrates with your favorite email marketing services and CRM providers. This lets you automatically add leads to your email list.

WPForms starting Basic plan pricing is $49.5/year.

8. MailOptin

MailOptin is an amazing form builder and popup maker for creating popups, subscribe forms, user registration forms, and sending email newsletters. The user-friendly pop-up builder makes it simple to create stunning popups and lead-generating campaigns quickly. It provides advanced targeting options that allow you to display your forms to specific segments of your audience based on their behavior, location, and other factors. It automatically notify subscribers and WordPress users every time they publish new content on a blog.

MailOptin offers a free plan and Premium plan starts at $99/year.

9. HubSpot

HubSpot is a popular all-in-one inbound marketing platform that provides a range of tools to help businesses. It provides a range of sales tools, including email tracking, meeting scheduling, and prospecting tools. That help you close more deals and improve your sales process. It integrates with a wide range of other popular tools and platforms, including WordPress, Salesforce, and Shopify. This tool allows your team to interact with website visitors and offer real-time sales information or customer support. HubSpot is a top choice for many companies looking to streamline their marketing and sales processes.

HubSpot is 100% free.

10. HollerBox

HollerBox is a lead generation plugin that will help you generate more leads and sales with easy to implement popups. It is fully self-hosted, meaning no limits on the number of popups, leads, or impressions. This plugin is perfect for businesses searching for efficient popups, including agencies, online retailers, and small startups. It is being used by a wide variety of 6,000+ businesses in over 50+ countries.

HollerBox has a free plan and paid plan starts from $120/year.

Conclusion:

Ultimately, the key to success with lead generation plugins is to create targeted and relevant messages that engage your audience and offer them value. By understanding your audience’s needs and preferences, and using the right lead generation tools and strategies, you can grow your email list, increase conversions, and drive more revenue for your business.