10 Best Email Marketing Software and Services (2024)

Now-a-days, Email is the most popular way of communication and direct marketing. To use email for marketing purposes, everyone must pick efficient email marketing services. Because email marketing campaigns are the most cost-effective way and produce higher ROI than other marketing methods.

MailChimp

MailChimp is the most used email marketing software the free plan offers 12,000 email sends per month

Constant Contact

Constant Contact is a simple and straightforward email marketing tool for small businesses

ActiveCampaign

ActiveCampaign provides all advanced features like auto-responders, sales follow-ups, triggered emails, and scheduling

The number of email users has already crossed billions and still increasing, that’s why email worked as a key to success in any business. Email helps to reach new customers, build relationships, increase sales, and is perfect for community building. There are so many options available, choosing one from them is a painful job. We provide top-listed email marketing software platforms detailed information that removes your pain to pick the right email marketing tools for business.

Best Email Marketing Services


Every email user is a potential customer, so the importance of email marketing does not need to be described newly. In this thesis, you get detailed information about some best email marketing services. Let’s dive in!

1. Mailchimp

Mailchimp

According to the number of users, MailChimp is one of the champions named in the email service provider. For marketing purposes over 13 billion businesses used this platform. Their free plan features are enough for a small business.

Key Features:

  • Free plan offer 12,000 email sends per month
  • Over 300 app integrations
  • Easy to use interface
  • A/B testing feature
  • Autoresponders and transactional emails
  • Feature rich forever free plan

Mailchimp provides a free plan and paid plan starts from $11/month.

2. Constant Contact

Constant Contact

Constant Contact is a beginner user friendly well recognized email marketing software platform. The drag-and-drop builder allows you to easily create an email fastly. Constant Contact is a specialized email marketing tool for small businesses.

Key Features:

  • Simple and straightforward tool
  • 100+ mobile-optimized email templates
  • Social media sharing tools
  • Easy tracking and reporting option
  • Multi-step automated email series
  • A/B testing

Constant Contact provides two paid plans. Core plan starts from $9.99/month and the plus plan starts from $45/month with 60 day free offer.

3. ActiveCampaign

ActiveCampaig

ActiveCampaign is an affordable marketing automation email marketing service. It provides all advanced features like autoresponders, automation, sales follow-ups, triggered emails, A/B testing, and scheduling. It’s a great specialized tool for large companies to email leads in the most personalized way possible.

Key Features:

  • Provide multiple solutions for both B2C and B2B
  • Integrates with over 870 apps
  • It works smart and delivers higher ROI
  • CRM provides advanced lead scoring
  • Split and A/B Testing help to best email

ActiveCampaign start plan $29/month with 14 days free trial.

4. Brevo (Formerly Sendinblue)

Brevo

Brevo formerly Sendinblue is a fastest growing mature email marketing software. It is a complete solution for a company to grow business rapidly. It also provides an SMS email marketing tool known for transactional emails.

Key Features:

  • Offer lifetime free plan
  • 60+ customizable templates
  • Email builder help to create professional emails easily
  • View real-time statistics with analytical reports
  • Facebook ads integration for attracting new leads
  • Built-in CRM, SMS and Chat.

Brevo offers a free plan and paid plan starts at $25/month.

5. HubSpot

HubSpot

HubSpot email marketing service comes with powerful features which is perfect for any size business. It allows you to quickly and easily create, personalize, and optimize your email as per requirement. It provides a lot of pre-made email templates.

Key Features:

  • Beginner user friendly 
  • Inbound marketing for driving sales fast
  • WordPress plugin allow to send email directly from WordPress site
  • Powerful marketing automation
  • Free version allows you to send 2,000 emails per month

HubSpot email tool offers free plans  and paid plans starting at $50/month.

6. Drip

Drip

Drip is the best solution for eCommerce businesses for email marketing services. It has integration with trending eCommerce platforms like Shopify, WooCommerce, and Magento. Especially they’re great for newer brands looking to rapidly increase sales.

Key Features:

  • Smart eCommerce content marketing
  • Easily target the right consumer
  • SMS marketing that remind promotional deals
  • Great email segmentation
  • Built-in revenue analytics data
  • 24/7 live chat and email support

Drip pricing starts at $39/month with a 14 day free trial.

7. Omnisend

Omnisend

Omnisend is an all-in-one email marketing services that provides a full marketing automation toolset. Its segmented campaign feature allows targeting exactly the customer you need for your product or services.  They also have integration with popular website builders and hundreds of other business tools.

Key Features:

  • Offer most of the features in their free plan
  • Omni-channel marketing automation solution
  • Integration with social media ads
  • Built-in drag-and-drop templates
  • Pop-ups and forms aid lead generations

Omnisend offers a free plan and paid plan starts at $16/month.

8. Moosend

Moosend

For people who are not technical savvy, Moosend email marketing tool is the best choice for them. It provides plenty of advanced features at an affordable price. It is the perfect tool for small online business stores.

Key Features:

  • Easy drag-and-drop email builder
  • Segmentation tool tracks audience behavior
  • Get accurate email analytics data
  • Integrations with WooCommerce, Shopify, and more
  • Customizable and eye-catching 40 responsive themes

Moosend offers a 30 day free trial and pro plan starts at $7/month.

9. AWeber

AWeber

AWeber is a reliable email marketing service that is also affordable too. It is best known for offering a wide range of tools for small and medium businesses. Easily create a database from common file types like XLS, XLSX, TXT, CSV, and TSV by using its list management feature.

Key Features:

  • 700+ built-in templates available
  • Email tracking with detailed analysis
  • Drag and drop landing page builder
  • Segmentation tool tracks the customers automatically
  • Superb customer support

AWeber offers a free plan and pro plan starts at $16.15/month.

10. GetResponse

GetResponse

GetResponse is one of the favorite email marketing platforms for users of the marketing industry. It provides advanced features like audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics. It even works as webinar software.

Key Features:

  • 180 landing page templates
  • Autoresponder option allows to send welcome emails automatically
  • Integration social media like Facebook, Instagram, and Google
  • Autofunnel that drives lead generation for increase sale
  • 24/7 live chat customer support

GetResponse offers a free plan and pro plan starts at $15.58/month.

Conclusion:

Nowadays every online business needs a proper email marketing service to complete their aim by increasing sales and earning revenue. In this case, our article will help you to find the best option for you.