Writing an effective title tag for SEO and branding should be the first on-page SEO website improvement you make after you map your site’s keywords. Google and Bing rank Web pages in search listings by a number of factors, including the contents of the TITLE tag in the HTML document.
While the title of a given page is only one factor in search-engine rankings, it needs to be readable. Use the “pipe” character “|” as a separator between human readable phrases in your Web page’s titles.
Best Use Pipes In Title Tags for SEO (Instructions)
Here’s the 4 good instructions to use pipes in SEO title tag.
#1 – Open your Web page in your Web editor of choice and look for the the <TITLE> tag. If you’re using an online website editor like Wix or Joomla, there will be a field in the form with the page’s or website’s title.
#2 – Enter your title into the <TITLE> tag. Keep the Web page’s title short and memorable. Both Bing and Google truncate titles at 70 characters.
#3 – Insert a space after the last word of your title. Enter a “|” character. The key for this character is immediately to the right of the “}” character on your keyboard.
#4 – Add another space after the “|” character and then enter your branding information, such as your domain name or business name. An example of a completed title would look like this:
Example: Best Blogging Tools | Useful Blogging
Conclusion
If you have a word that’s commonly misspelled in your title, consider including the misspellings in the <META> tags in your HTML document. Resist the urge to pack keywords into your title. The title is for the human reader, not the search-engine robot. Title keyword packing is an old Search Engine Optimization trick that dates to the late 1990s before search engines processed all the human-readable text on a Web page to determine relevance. This doesn’t mean “don’t put key phrases” in the title, but make sure that all parts of the title are relevant to the topic of the Web page.