With the increase of using mobile devices at a higher rate, SMS marketing software has become an essential part of any business. Through short text messages this tool helps businesses to engage with their customers and drive sales.
SMS marketing software is capable of playing an important role in any type of business such as email marketing. It allows businesses to send personalized text messages to their customers for promoting products, special offers, services, events, and other important updates. But at the end of the day a question is raised among all of us is which SMS marketing tool should you use?
We’ll cover the key features of some of the top SMS marketing software on the market, making it easy for you to compare and choose the right one. So let’s dive in and find the perfect SMS marketing service for your business!
Best SMS Marketing Software
Here are the best SMS marketing software recommendations based on the features, pricing, unique propositions, and reviews.
1. SimpleTexting
SimpleTexting is a popular SMS marketing software that enables businesses to send mass text messages to their customers. It allows 2-way messaging with customers that one is toll-free or local number. They also have all other standard SMS marketing features. This makes them a valuable choice for a text message marketing platform.
Key Features:
- Simple and user-friendly SMS marketing platform
- Create custom keywords that can trigger automatic responses
- Two-way messaging
- Robust contact management system
- Provides detailed analytics
- Direct integrations with multiple third-party apps
SimpleTexting plan start at $25/ month for 500 credits (SMS messages cost 1 credit each, MMS cost 3 credits each)
2. TextMagic
TextMagic is a cloud-based all-in-one SMS marketing software to send messages globally. It able to send messages in multiple languages and supports international messaging to over 200 countries. You can convert an email into SMS and can integrate SMS API with your business. Users can send multiple messages with the mass text messaging software to their leads, staff, and suppliers.
Key Features:
- Send mass text messages to customers with just a few clicks
- Helps in scheduling text messages
- Offers a wide range of contact management features
- Easily identify the invalid phone numbers or email addresses
- Integrates with popular CRM and marketing automation tools
- Provides businesses with real-time analytics
- Offers messaging in multiple languages
TextMagic plan starts at $0.04/ text and price varies country wise.
3. EZ Texting
EZ Texting is a leading SMS marketing software provider.It has served over 210K customers including Domino’s and Viking. This tool comes with a template editor and design tools where you can create image-based texts and send them with personalization.It messaging solutions help you provide better customer service, streamline communications, grow and nurture your leads, and improve your outreach efforts.
Key Features:
- Offers many automated marketing features
- Able to create and send multimedia messages
- Integrates with powerful third-party marketing tools
- Create and send SMS surveys
- Import, customize, and segment Contact List
- Compliant with various regulations, such as TCPA and CTIA
EZ Texting basic plan starts at $24/month/user.
4. SlickText
SlickText has become a popular choice for businesses of all sizes looking to leverage the power of SMS marketing to drive sales and build customer loyalty. It offers a user-friendly and straightforward interface so that any user can quickly adapt to it. It provides SMS scheduling, autoresponders, email capture, email integrations, Facebook integration, Zapier integration, etc. Their knowledge of compliance and best practices helps them actively create wins for their users.
Key Features:
- Offers analytics and reports for surveys
- Create automated SMS sequences that engage with people one-on-one
- Enables businesses to create text-to-win contests
- Integrates with popular CRM and marketing automation tools
- Sending messages in a legal and ethical way
SlickText offers a14 day free trial and paid plan starts at $29/month.
5. Twilio
Twilio is a fully programmable cloud communications solution that is one of the biggest names on the list of SMS marketing platform worlds. It helps users in engaging the customers through any channel they want, like call, email, video, live chat, or chatbots. It also provides a useful analysis suite with analytical tools that track ad campaigns using phone calls frequency.
Key Features:
- Offers a robust set of features
- Allows businesses to message routing and response automation
- Able to make voice and video calls
- Integrates with popular marketing automation tools
- Compliant with regulations like as TCPA and CTIA
- Allows real-time conversations and improved customer engagement
Twilio SMS pricing is based on the destination and type of message you are sending.
6. Omnisend
Omnisend is an omnichannel marketing automation platform that comes with a wide range of marketing tools. It provides businesses with the ability to create automated workflows, including abandoned cart reminders and welcome series, to engage with customers at various points in the customer journey. More than 75,000 ecommerce brands use this software to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.
Key Features:
- Able to building email campaigns by providing email templates
- Helps in maintaining customer data by providing reports, segmentation, and retention analytics
- Integration with Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento, and other E-commerce platforms
- SMS campaign management
Omnisend offers a free plan and prepaid plan starts at $16/month.
7. ActiveCampaign
ActiveCampaign is an all-in-one marketing automation platform that engages customers at every stage of the customer lifecycle. This tool enhances customer engagement and expands your reach by facilitating SMS marketing automation via integration with apps like Whatsapp, BulkSMS, etc. It also allows you to schedule your text messages and notifications to reach your contact list at the right time without any hassle.
Key Features:
- Able to create entirely customized campaigns with minimal effort
- Automate personalized can track buyer preferences and behavior
- Offers real-time analytics and reporting
- Integration with popular eCommerce platforms like Shopify and WooCommerce
- Schedule messages at a specified time and date
- Ensures marketing is effective, engaging, and memorable without costing you time
ActiveCampaign lite plan starts at $29/month.
8. Attentive
Attentive SMS marketing software is the most comprehensive text message marketing solution that helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. It’s specially a mobile marketing tool. This platform is capable of analyzing customer behavior and has features like abandoned carts, page visits, personalized text messages, and more. Leading brands like CB2, Pura Vida, Urban Outfitters, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.
Key Features:
- Allows businesses to automate their SMS campaigns
- Capable to segment audience based on various criteria
- Easily shows opt-in links through your social media accounts
- Creates shortcodes and increase sign-ups from physical stores
- Integrations with popular eCommerce platforms like as Shopify, BigCommerce, or Magento
- This tools are built with compliance being a top priority
Attentive does not have clear pricing on their website. Customers need to request a demo with them first and get pricing based on their needs.
9. Textedly
Textedly is another popular SMS marketing platform that comes with various nifty features. It can send 10 or 100,000 mass SMS text messages to any mobile phone number Instantly. This tool provides its users scheduling text, auto replying text, sending a long text message, built-in link sharing, uploading subscribers list, email capturing, voice services, and information, etc. The software serves thousands of business customers, including GoDaddy, Chick-fil-A, and Reuters.
Key Features:
- Easily build an opt-in subscriber list
- Two-way messaging and autoresponders
- Provides users real-time data like user activity and history
- Add multiple users free of charge as per requirements to your account
- Customers can send you multimedia messages
- It can send a text message of over 300 characters
Textedly offer a 14-day free trial with 50 text messages and Bronze plan starts at $24/month (1,200 messages/month).
10. Salesmsg
Salesmsg is a text messaging tool with features for automated responses and personalization. It helps users with various features and services like- two-way texting, providing toll-free and landline numbers, team communication, SMS broadcasting, automation, call management, etc. This is an excellent option for the US- or Canada-based small businesses.
Key Features:
- Allow communicating with customers with two-way texting
- Offers lead generation through SMS
- Manages calls by outbound calling, call recording, call history, call analytics, etc.
- Integrates with thousands of other apps using Zapier
- Manages team member accounts for communication
- Provides real-time analytics and reporting
Salesmsg starting price $25/month(500 credits).
11. Podium
Podium is a communication platform designed to help businesses interact with their customers more effectively including SMS messaging. It is a combination of live chat, video chat, and text messages, where you can manage all your communication in one place. This tool is also useful in taking surveys, collecting payments, and managing a common inbox. With this platform users are able to launch custom campaigns that target specific groups of customers within minutes. More Than 100,000 businesses use Podium to grow their business.
Key Features:
- Easy-to-use tools
- Ideal for generating promising leads
- Capable to send and receive multimedia
- Increase review volume in a short span of time
- Collect payments through text
- Team chat through internal communication
Podium offers a 14-day free trial and Essentials plan starts at $289/month.
Conclusion:
If you’re running a business, you know how important it is to reach your customers effectively. That’s where SMS marketing comes in. But with so many SMS marketing services out there, it can be hard to know which one to choose. In this article, we’ll help you find the best option for your business.